WHAT PROMARK OFFERS YOU
The key to great results!
Promark specializes in collecting and tabulating market research survey data. By using high quality surveying methods and state-of-the-art interviewing software, Promark helps clients gather the information they seek. Quantitative and qualitative data is acquired via telephone and online survey questionnaires and then transformed into usable, personalized insights.
We are experts in conducting survey research by telephone. When done correctly, telephone interviewing offers the most reliable consumer data one can find. With our CATI (Computer-Assisted Telephone Interviewing) technology platform, our well-trained interviewers will collect the data, quickly and accurately.
Online surveys require special care. From sophisticated logic, multiple rotations, permutations, advanced skip patterns and multi-media files, Promark handles them with ease.
In addition to telephone and web services, Promark continues to expand its services to meet client expectations and stay up to date with current modalities and trends.
A survey is only as good as its sample!
Quota management is key. We know that only quality sample lists with well-designed quotas can ensure reliable data. Promark uses large, nationally known sample sources containing databases with a wide variety of demographics. We can draw and stratify your samples to your specifications. Combine any random digit dial, listed, blended, or targeted sample to achieve the results you need.
Promark interviewers must complete an intensive training program.
Only the most skilled phone interviewers work within our call centers. Training is enhanced through our custom-designed surveys, giving trainees the opportunity to practice in a "real-world" setting. Upon completion, they will have learned: proper interviewing skills; techniques to reduce bias; methods to overcome noncompliance and improve conversions
Our interviewing team also receives constant feedback and ongoing professional development during their tenure with Promark.
CODING AND TYPING
Promark's open-end responses are recognized as among the best in the industry.
Our verbatim technology records responses to open-ended survey questions and saves them as digital (.wav) files. We can then produce typed transcripts of those responses, or allow our in-house coding staff group to code the open-end responses into "like" categories. Working from digital recordings enables Promark to present the respondent's answer using their exact wording.
To get powerful results, you need powerful technology.
Our data processing team uses the latest software to tabulate, analyze, and report the best results. We produce standard computer analyses, including frequencies, stub-and-banner tables, portrait tables, and cross-tabulations. Advanced analytical procedures are provided upon request. If necessary, Promark uses advanced iterative weighting algorithms to compute weights to conform to desired proportions and deviate least from the original data. Tabulated data is delivered via E-mail in many forms including: ASCII files, Word documents., or Excel spreadsheets.
Trust your information is kept secure and confidential.
We host an encrypted private cloud. We are vertically integrated and the entire research process is controlled in-house at Promark. All systems are monitored and updated regularly to maintain a secure environment. Any data flowing across the internet is encrypted by industry- standard VPN connections.
(Telephone Consumer Protection Act)
We stay informed to maintain compliance!
Promark utilizes Voxco's TCPA Connect solution guaranteeing compliance with TCPA regulations. Prior to dialing any telephone number, all sample is screened to identify any recently-ported numbers. Any number identified to be wireless is dialed manually and does not have the capability of being stored on the equipment used to dial those numbers.