QUALITATIVE SERVICES

IN-PERSON FOCUS GROUP

Promark’s professional moderators conduct focus groups among a wide range of individuals on-site at one of our facility partners. Groups can be conducted on any topic and provides nuance to research not available through traditional quantitative research.

ON-LINE FOCUS GROUP

Promark conducts online focus groups via video chat, allowing our clients to conduct research among individuals not easily reached through in-person groups due to demographics or location. Groups can be conducted on any topic and provides nuance to research not available through traditional quantitative research.

HYBRID CONTENT TESTING

Combining quantitative research with creative content, our clients are able to test videos, graphics, and other media while gaining valuable insights into a desired target audience.

PHONE SERVICES

PHONE (CATI) PROGRAMMING

Promark has over 20 years’ experience working with one of the industry’s best telephone interviewing platforms on the market. Our programmers can program complex questions and handle complicated scripting requests with ease. Utilizing multiple checks and balances, Promark eliminates common programming mistakes.

SAMPLE FORMATTING

Sample may be received in many different formats. Promark handles all types of sample formatting to easily integrate into our CATI technology platform.

PROCUREMENT OF SAMPLE

A survey is only as good as its sample! We have the ability to purchase sample from the most trusted sample providers in the industry.

SPANISH TRANSLATION

Promark offers Spanish translation services and the ability to conduct surveys in Spanish with interviewers who are vigorously vetted in their Spanish-speaking skills.

INTERVIEWING SERVICES

Promark’s interviewers receive extensive training to guarantee unparalleled data quality.

VALIDATION SERVICES

Interviewers are monitored daily to ensure they are following industry-standard telephone interviewing protocol and etiquette. As an additional quality control measure, respondents are contacted after completion of the survey to verify its accuracy.

OPEN ENDS

Promark records every open end. We offer open-ended data in multiple forms: transcribed verbatim; transcribed verbatim with demographics appended; coded verbatims with an accompanying code list. Each transcribed verbatim is proofed for formatting and typographical errors.

QUOTA MANAGEMENT

Promark employs a dedicated team to oversee every project to ensure quotas are being met. Constant adjustments must be made throughout the course of a project to keep quotas in line. Our team has the training and knowledge necessary to make these on-the-fly adjustments when needed and Promark is known for its quota management capabilities.

WEB SERVICES

WEB (CAWI) PROGRAMMING

Promark executes online surveys with our secure web interviewing technology. We offer customized surveys that are advanced, yet still user-friendly, and provide seamless integration and rendering across multiple device types. Our programmers can program complex questions and handle complicated scripting requests with ease. Utilizing multiple checks and balances, Promark eliminates common programming mistakes.

SAMPLE FORMATTING

Sample may be received in many different formats. Promark handles all types of sample formatting to easily integrate into our CAWI technology platform.

PROCUREMENT OF PANELS

A survey is only as good as its sample! We have the ability to purchase sample from the most trusted sample providers in the industry.

MULTILINGUAL TRANSLATION

With the increase of multilingual respondents, Promark offers translation services and can provide online surveys in multiple languages giving a respondent the opportunity to choose their preferred language when participating in an online study.

QUALITY CONTROL MEASURES

Promark has a proven recipe to eliminate deceptive tactics attempted by some participants who fail to provide quality responses. In addition to the safety measures implemented by our panel partners, Promark deploys additional steps on all online projects we conduct.

E-MAIL VERIFICATION

Promark uses an e-mail verification service to scan each e-mail address for validity

OPEN ENDS

Promark proofs each open-ended response for formatting and typographical errors. We can provide open-ended data in multiple forms: raw verbatim responses; verbatims with demographics appended; coded verbatims with an accompanying code list.

QUOTA MANAGEMENT

Promark employs a dedicated team to oversee every project to ensure quotas are being met. Constant adjustments must be made throughout the course of a project to keep quotas in line. Our team has the training and knowledge necessary to make these on-the-fly adjustments when needed and Promark is known for its quota management capabilities.

OTHER SERVICES

SURVEY DEVELOPMENT

Our in-house polling team can assist in the creation of a survey instrument, ensuring research objectives are met through survey language and optimal message testing/development.

GENERAL CONSULTING

Whether you’re a candidate beginning your political race, or looking to re-brand your company, our team can assist with strategy and offer insights into your unique situation.

DATA ANALYTICS

Our analytics team provides a deeper understanding and applications for your data. Bring your results to life with actionable and strategic recommendations.

SAMPLE FRAME DEVELOPMENT

Promark’s team uses a multitude of resources to develop their sample frame models and work in tandem with quota management to ensure every survey is conducted among a representative sample of the desired audience.

MIXED MODE

Increase response rates and expand qualified respondents’ reach by combining multiple data collection modalities. Promark’s unparalleled telephone services combined with its professional web services might be the most comprehensive data path. Add in Text-to-Web capabilities for an optimal outcome.

SAMPLE SCREENING

When Promark appends the sample with Neustar’s phone usage flags, the efficiency of outbound communication increases.

PEER TO PEER (P2P) TEXTING

P2P texting makes it easy to rapidly reach a large audience. Promark employs a TCPA-compliant P2P texting service which promises a higher delivery rate than any other industry platform.

TEXT-TO-WEB

By incorporating Promark’s P2P texting capabilities, a participant can be texted a link to a survey and can then complete the survey on their smart device immediately upon receipt of the text or at their convenience.

DATA PROCESSING

Promark’s data processing team utilizes multiple specialized software (including UNCLE and SPSS) to tabulate, analyze and report the best results. Again, Promark provides these results quickly and accurately.

FUTURE SERVICES

Promark continues to add services to best meet the changing market research industry environment. Stay tuned!