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FOR IMMEDIATE RELEASE 20 APRIL 2004
PROMARK REINFORCES COMMITMENT TO CONTINUING INDUSTRY LEADERSHIP WITH SELECTION OF
HIGHLY HONORED INTERVIEWING SOFTWARE THAT COMBINES WEB-BASED RESEARCH WITH A WIDE RANGE
OF TELEPHONY SOLUTIONS
Houston - Promark Research Corporation, a national market research and public opinion
polling leader, today announced implementation of Voxco Interviewer VCC (virtual call center)
software in all of its call center data gathering operations effective immediately. The
company is among the first U.S. Field and Tab research organizations to run this recently
honored research software product. Voxco Interviewer VCC's unique and proprietary features
give Promark clients data collection flexibility and quality control capabilities not
previously available in the opinion research marketplace.
Interviewer VCC is the only commercially available browser-based CATI (computer assisted
telephone interviewing) system with full telephony integration that is capable of combining
Internet and telephone interviews. This enables broader interviewing options while helping
ensure accurate, insightful final data.
In September 2003, Voxco Interviewer VCC's technical superiority was jointly recognized by
two leading research industry groups, the Marketing Research Society and the Association
for Survey Computing. Interviewer VCC was one of four final nominees for their prestigious
Award for Technology Effectiveness. Quoting the Award's sponsors, "This award is for
outstanding innovation in the application of software or technology to market and opinion
research which has directly achieved a demonstrable improvement in the effectiveness of
actual research delivered."
"At Promark we're constantly looking for ways to optimize the quality of our data. We chose
Voxco Interviewer VCC because of its extraordinary capabilities including a central web server
allowing us to conduct interviews from multiple call centers and other remote locations, real
time remote monitoring of project progress using both voice and screen, client access via the
Internet to track project status, and central dispatch of telephone numbers," said Steve Werner,
Promark Research chief executive officer. "But VCC's key competitive advantage is its capability
to combine Internet interviews with live telephone interviews. This software should enable us
to stay ahead of the competitive curve and provide our clients the highest quality research
product."
"Promark was among the first major U.S. public and commercial field and tab organizations to
implement Voxco's Interviewer VCC software. In addition to the powerful Interviewer CATI
functions previously available, Promark now can offer tremendous flexibility to its clients,
especially regarding mixed mode interviewing. This clearly positions Promark as an industry
leader in terms of new technology." said Vincent Auger, Voxco Director of Sales. "We are very
pleased to establish this new era in our relationship with Promark."
Promark Research Corporation, headquartered in Houston, provides state-of-the-art research,
data collection and tabulation services to the research community including market research
firms, political analysts, consultants, public relations and advertising agencies, universities
and other independent research organizations. Promark delivers highly accurate data and quality
service on every project for every client. Backed by the latest innovative technology and
professional staff with nearly a century of survey research experience, Promark offers a
single-source solution for its client's research and data processing needs. Access Promark
Research online at www.promarkresearch.com or call
281-587-7600.
Voxco is based in Montreal with offices in London, Paris and Mannheim, Germany. Founded in
1976, Voxco maintains close contact with its research clients, providing innovative software
solutions for data collection, statistical data processing and telephony applications to the
market research and contact center industries. Website: www.voxco.com
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For further information contact:
Zeine R Saidi
Executive Vice President
281-587-7611
Zeine Saidi
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