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Coding And Typing

Digitally Recorded Verbatims
State-of-the-Art Technology at its Best

Promark prides itself in staying ahead of the competition in the quality of its services and cutting-edge technology. This technology enables us to digitally record responses to open-ended questions and save them as .wav files. From these files, we are able to provide typed transcripts of the digitally recorded responses or have our in-house coding staff group the open-ends into "like" categories. Working from digitally recorded files enables Promark to accurately present the respondent's answer using their exact wording, thus eliminating interviewer bias and incomplete results. Promark's open-end responses are recognized as among the best in the industry.