Distinct Interviewing Methodology
Our People and Our Technology Make the Promark Difference
A highly competent staff combined with state-of-the-art technology provides the framework for Promark's
success. With 150 predictive dialer CATI stations and a staff of more than 200 on the interviewing team,
Promark can deliver the most accurate, statistically valid survey results available.
All Promark interviewers are required to successfully complete an intensive training program, where
they are taught sound interviewing methodology, techniques to reduce bias, proper probing skills,
methods to overcome refusals and use of rebuttals to improve refusal conversion.
Training is enhanced through our in-house, custom-designed training survey which gives trainees the
opportunity to practice their interviewing techniques in a "real-world" setting. Upon completion of our
rigorous training program, interviewer skills are continuously refined through feedback from
monitors, floor supervisors and ongoing professional development.
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